Starting a Business for Scientists by StartupFinance


Learn about the different steps to spin-off your research into a market offer that is viable from a business standpoint

  • Duration: 4 weeks • 15 sections • 30 lectures • Total asynchronous time 26 hours (using the computer simulation) • Total synchronous time with tutor 4 hours
  • 100% Online
  • Level: Beginners
  • Language: English
  • Certificate: Micro-credential
  • Learn with the author in the live masterclasses
  • The synchronous sessions will have a max of 3 participants

This course is intended to be a quick and useful guide for anyone attempting to start a business based on a spin-off of research. It mostly appeals to STEM Scientists, although those in humanities may also benefit from the course.

The course establishes a step-by-step methodology to examine the various factors that must be considered when initiating a business underpinned by scientific research. It covers introductory aspects to allow an initial critical assessment of whether or not the idea can be transformed into a product (or service), and whether or not it may be appealing to fulfil a market need, before developing a gull market offer and initiating a business model.

The examples provided in the course are designed to quickly and effectively introduce these key concepts so that you can immediately apply them to any project related to starting or expanding an existing business. The course is organized in asynchronous and synchronous sessions for 4 weeks beginning in the first week of each month. In a nutshell, the course is organized as follows:

  • You will have from the start access to an online computer simulation with a login and password, on which you will be managing a technology-based business gradually evolving from the start-up phase to international expansion (the login and password will remain active for 1 month after the course ends).
  • Each week new theoretical concepts will be introduced to you in a live session with the author, following which the materials will be made available for self-study. The live sessions will be via Zoom.
  • You can explore the theoretical concepts explained each week to you, by using the simulation. You will be making business decisions in the simulation and getting immediate results related to your business's performance and the response from your competitors. Therefore, you will be able to test and see in practical terms how your decisions related to R&D and product development, marketing, distribution, sales, human resources, production, short vs long term financing, and budgeting impact the performance of the business on the market.

This course is based on the book authored by Nuno Arroteia and delivered by StartupFinance using the simulation software developed by Company Game.

By taking this course you will also have the opportunity to interact with the author in one live masterclass!

Nuno Arroteia has extensive industry experience in managerial roles at multinational companies such as Arthur Andersen, Deloitte, UEFA, and Carglass. He is a serial Angel investor with a portfolio across a diverse range of sectors (retail technologies, creative industries, life sciences, and industry). Nuno has been involved in teaching management accounting, international business, and entrepreneurial finance for undergraduate and postgraduate programs, and he is currently a Senior Lecturer at Leicester Castle Business School / De Monfort University in the United Kingdom. He has been publishing regularly in prestigious international journals such as International Journal of Entrepreneurial Behaviour & Research, Journal of International Business Education, and Journal of Teaching in International Business

What you'll learn
  • Identify what problems can be solved by the results of the research
  • Define a value proposition for a new product and identify the unique selling point that can make it appealing to the market
  • Conducting market research to understand market needs
  • Creating a customer persona and estimating the total addressable market
  • Defining the minimum viable product to test the market
  • Proof the concept of the product before rolling out the business
  • Designing a business model to commercialize your offer
  • Identify the resources available and select those appropriate to support the business at the different stages of growth
  • Identify the critical KPI’s to drive the growth of the business
  • Appraise the alternatives to invest or not in the business

No specific requirements.

 Who this course is for
  • Scientrepreneurs - Scientists planning to start or grow a business based on their research
Course content

4 weeks • 15 sections • 30 lectures • Total asynchronous time 26 hours, of which about 16 hours of gameplay (using the computer simulation) • Total synchronous time 4 hours

Week 1

Live/synchronous – Wednesday at 1 pm UK time

Section 1: Introduction to the course, identifying the problems to be solved by the research (45 mins)


Section 2: Narrowing the solutions offered to the market

Section 3: Defining the value proposition around the unique selling points of the product

Section 4: Conducting preliminary market research

Week 2

Live/synchronous – Wednesday at 1 pm UK time

Section 5: Identifying who your customer is and what is the size of the market (45 mins)


Section 6: Defining a minimum viable product

Section 7: Refining the product based on feedback from customers and research on competitors

Week 3

Live/synchronous – Wednesday at 1 pm UK time

Section 8: Designing a business model to explore the product and enter the market (45 mins)


Section 9: Identify the resources needed to start and grow a business

Section 10: Ascertaining the feasibility of a business model

Week 4

Live/synchronous – Wednesday at 1 pm UK time

Section 11: Key Performance Indicators to assess the performance of a business (45 minutes)


Section 12: Identifying sources of resources and how they have to adapt to the life cycle of the business

Section 13: Appraising the alternatives to investing or not in a business from a financial perspective

Section 14: Final assessment

Live/synchronous – Friday

Section 15: Final feedback (45 mins)

Support 24/7

Don't worry, you will not be left alone in your learning journey. Apart from the live sessions, our helpline to sort out any technical questions is available 24/7 during the access to the online simulation and until completion of the final assessment, so you will get all the help that you need.


Prove you're ready!
  • Highlight the new, relevant skills you’ve gained and supplement existing qualifications with a digital micro-credential.
  • Create a shareable certificate link for your CV and LinkedIn.
  • Impress stakeholders with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

Additional information


The course starts at the beginning of each month. You will be automatically enrolled on the course starting the first week of the next month. Rescheduling is possible subject to availability.